Tony Palazzo
SVP, Strategic Operations at Logical Position
Turning complex business problems into coordinated execution.
I work with leadership teams on strategic operations, enterprise transformation, and the cross-functional initiatives that don't belong to any single department.
What I do
The work tends to sit between departments, where no one team owns the whole problem.
- Strategic operations
- Turning leadership priorities into plans, owners, and follow-through, so decisions keep moving after the meeting ends.
- Enterprise transformation
- Changes that reach every function at once: pricing models, product consolidation, platform migrations, and organizational design.
- Cross-functional execution
- Initiatives that span Sales, Finance, Product, IT, and Client Services and need one person accountable for how the pieces fit.
- GTM and marketing operations
- Brand, attribution, funnel, and the operational link between marketing, sales, and revenue.
- AI and automation
- Practical AI systems that take manual work out of real workflows and hold up in daily use.
- Systems modernization
- CRM, billing, and infrastructure consolidations, planned around the people and processes that depend on them.
How I work
Most of what I take on starts before the answer is clear. Leadership knows something needs to change, but not yet what it should look like or what it will affect downstream.
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Shape
Work with leadership to turn an ambiguous idea into a defined problem and a clear direction.
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Pressure-test
Walk the idea through every function it touches and find what it would break before it does.
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Plan
Make it executable: scope, sequence, owners, and the decisions still to be made.
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Architect
Design the systems, processes, programs, or migrations the solution requires.
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Implement
Drive the rollout across teams and resolve the conflicts that surface along the way.
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Hand off
Transfer the working system to the right long-term owner, documented and stable.
Why breadth matters
A pricing change is also a billing change, a commissions change, a contract change, and a client communication plan. A new CRM workflow is also a reporting change and a training problem. Good ideas in one department routinely create problems in another.
I've worked across enough of the business to see those consequences early, usually while the idea is still on the whiteboard and cheap to fix.
- Sales
- Marketing
- Finance
- Product
- IT
- HR
- Legal
- Client Services
- Operations
- Software Development
About
I live in the Portland, Oregon metro area and studied Economics at the University of Oregon with minors in Marketing and Communication.
I spent seven years leading Marketing earlier in my career, including speaking at Google Marketing Live, and still look at most business problems with a go-to-market lens.
The subjects I keep coming back to are strategic operations, AI systems, organizational design, and how companies actually change the way they work.
Contact
- Send an email
- linkedin.com/in/tonypalazzo
- Company
- Logical Position