Tony Palazzo

VP Operations & Marketing

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About me

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About me

Tony Palazzo

Tony Palazzo

Vice President of Operations and Marketing

Ranked as one of the nation's 500 fastest-growing companies by Inc. Magazine, Logical Position is a Premier Google Partner specializing in digital marketing through Paid Search Management, Search Engine Optimization and Website Design. We currently manage thousands of business accounts globally, including clients such as Intel, Evite, Cavalia, Dallas Cowboys, Purdue and Princeton. We have seen significant growth since our founding in 2009, employ over 200, have offices in multiple states and for 3 years running have been voted a 100 Best Workplace.

Tony leads Logical Position's operations, marketing and design teams. With over a decade of experience in sales, marketing and purchasing, Tony has been responsible for managing personnel, budgets and multi-million dollar sales territories. In 2010, Tony joined Logical Position, excelling in client acquisition and sales management. He was promoted from Director of Business Development to VP of Marketing in 2011, and to VP Operations & Marketing in 2015. Tony holds degrees in Economics and Marketing from the University of Oregon.

Resume

My bio

Resume

  • Creative
  • Partners
  • Marketing
  • Expansion
  • Processes

VP Operations & Marketing

Work with executive team and department heads to ensure company’s operational priorities are aligned with total company direction, Oversee all building construction and facilitate rapid expansion initiatives, Strategic planning and execution to enhance profitability, productivity and efficiency throughout the company’s operations, Investigate and introduce process improvement measures, Create and oversee execution of all marketing strategies and acquisition events, Oversee graphic design and web design teams, Oversee development of client reporting platform which serves campaign performance data to thousands of business accounts: http://www.logicalposition.com.

VP of Marketing

Create, manage, coordinate and execute all marketing strategies, Develop unique value propositions, business partnerships, category management, as well as call to action oriented advertising targeted toward key customer segments that increases brand awareness, Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing and Internal Creative Services, Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of the competitors, Work closely with Product Development, Sales and other Senior Executives to create demand and recognition for the company and its products.

Director of Business Development

Management of advertising sales division, North America & Europe client acquisitions, Product development & marketing, Intelligence gathering on customers & competitors, Account planning and performance monitoring, Campaign development.

Sales Manager

Management of 10 sales representatives, Employee prospecting, interviewing & hiring.

Sales Representative

New client acquisitions in US & Canada.

  • Laparoscopy
  • Arthroscopy
  • Gynocology
  • Sports Medicine

Associate Sales Representative

Medical device sales of endoscopy vision systems & instrumentation, capital & disposable equipment in the areas of laparoscopy, gynecology, urology, ENT, arthroscopy, & neonatal.

Sales Representative

Provide sales assistance & technical support for all Stryker endoscopic equipment in operating rooms during surgical procedures.

Student

  • Economics
  • Marketing
  • Journalism
  • Management
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