Tony Palazzo

VP Operations

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About me

Tony Palazzo

Tony Palazzo

Vice President of Operations

Ranked by Inc. Magazine as the #3 Best Place to Work in the Country, Logical Position is a Premier Google Partner, Bing Elite Partner, and Facebook Marketing Partner, and specializes in digital marketing through Paid Search Management, Data Feed Management, Search Engine Optimization, Social Media Marketing, and Website Design. The company manages thousands of business accounts globally, including clients such as Intel, Bausch + Lomb, Evite, Riedel, Purdue, and Princeton. It has seen significant growth since its founding in 2010, employs 500, has offices across the country, and for multiple years running has been an Inc. Magazine Fastest Growing Company. In 2018, Logical Position won both of the top awards from Microsoft and Google’s partner divisions: Bing’s Partner of the Year award and Google’s Growing Businesses Online award.

With over 15 years of experience in sales, marketing, and project management, Tony has been responsible for managing hundreds of employees and multi-million dollar budgets. In 2010, Tony joined Logical Position, excelling in client acquisition and sales management. He was promoted from Director of Business Development to VP of Marketing in 2011, and to VP of Operations in 2018. The org he leads includes the departments of Human Resources, IT, Education, Recruiting, Culture, Accounting, Facilities, Business Operations, and Software Development. Tony holds degrees in Economics and Marketing from the University of Oregon.

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Resume

VP Operations

Work with executive team and department heads to ensure company’s operational priorities are aligned with total company direction • Strategic planning and execution to enhance profitability, productivity and efficiency throughout the company’s operations • Investigate and introduce process improvement measures in order to sustain Logical Position’s growth trajectory • Provides leadership and direction to the departments of Human Resources, IT, Education, Recruiting, Culture, Accounting, Facilities, Business Operations, and Software Development.

VP Marketing

Manage the teams responsible for creating and executing all marketing strategies • Develop unique value propositions, business partnerships, category management, as well as call to action oriented advertising targeted toward key customer segments that increases brand awareness • Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing and Internal Creative Services • Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of the competitors • Work closely with Product Development, Sales and other Senior Executives to create demand and recognition for the company and its products

Director of Business Development

Management of inbound sales department • Product development & marketing • Intelligence gathering on customers & competitors • Account planning and performance monitoring • Campaign development

Digital Marketing Specialist Team Lead

Digital Marketing Specialist

  • Laparoscopy
  • Arthroscopy
  • Gynocology
  • Sports Medicine

Associate Sales Representative

Medical device sales of endoscopy vision systems & instrumentation, capital & disposable equipment in the areas of laparoscopy, gynecology, urology, ENT, arthroscopy, & neonatal.

Sales Representative

Provide sales assistance & technical support for all Stryker endoscopic equipment in operating rooms during surgical procedures.

Student

  • Economics
  • Marketing
  • Journalism
  • Management
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